Digital Experience Lead - German Market Expansion

🏢 ABOUT THE COMPANY

KFC Corporation is one of the largest fast-food chains in the world, founded in 1952 by Colonel Harland Sanders. Our mission is to serve delicious, finger-lickin' good food to our customers, while creating a great place to work for our employees. KFC has over 24,000 locations in more than 140 countries, offering a unique blend of traditional Southern American cuisine and global flavors. Our culture is centered around teamwork, customer satisfaction, and continuous improvement.

🎯 ROLE OVERVIEW

As our new Digital Experience Lead, you will be responsible for developing and implementing our online presence for the German market. You will work closely with our international marketing team to ensure consistent branding and messaging across all channels. You will report directly to our Senior Marketing Manager and will be an integral part of our cross-functional team.

📋 KEY RESPONSIBILITIES

Manage and optimize our German website, social media, and email marketing campaigns to drive sales and customer engagement.

Develop and implement targeted online advertising campaigns to reach our key demographics.

Collaborate with our international marketing team to ensure consistency in brand messaging and visual identity.

Monitor and analyze key performance indicators (KPIs) for our online channels and make data-driven decisions to improve their performance.

Work closely with our internal stakeholders, including our customer service team and logistics department, to ensure seamless online ordering and delivery processes.

Stay up-to-date with the latest digital trends and technologies, and recommend innovative solutions to improve our online presence.

✅ REQUIRED QUALIFICATIONS

At least 5 years of experience in digital marketing, preferably with a focus on e-commerce and customer experience.

Bachelor's degree in Marketing, Communications, or a related field.

Proven track record of success in developing and implementing online marketing campaigns that drive results.

Excellent knowledge of German language and culture, with a strong understanding of the local market.

⭐ PREFERRED QUALIFICATIONS

Certification in Google Analytics or other digital marketing tools.

Experience with e-commerce platforms, such as Shopify or Magento.

Knowledge of A/B testing and experimentation tools, such as Optimizely.

Fluency in multiple languages, including English.

💰 WHAT WE OFFER

Competitive salary range of EUR 50,000 - EUR 80,000 per year, depending on experience.

Comprehensive health insurance and retirement plan.

Generous vacation policy, with 20 days of paid leave per year.

Annual learning and development budget for professional growth and development.

Flexible remote work policy, with regular team meetings and check-ins.

A collaborative and diverse team environment, with opportunities for growth and advancement.

👥 ABOUT THE TEAM

Our team is a tight-knit group of digital marketing professionals, working together to drive sales and customer engagement for the German market. We are a collaborative and dynamic team, with a focus on continuous learning and improvement. Recent wins include the launch of our new mobile app and the development of a successful influencer marketing campaign.

📨 HOW TO APPLY

If you are a motivated and experienced digital marketing professional, with a passion for the German market, please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you!

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to KFC. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.