Digital Health Experience Strategist — Blue Cross Blue Shield

🏢 ABOUT THE COMPANY

Blue Cross Blue Shield (BCBS) is a leading health insurance organization in Mexico, providing comprehensive coverage to millions of members. Founded in 1967, BCBS is committed to improving health outcomes and quality of life for its customers. With a team of dedicated professionals, we strive to deliver innovative solutions that meet the evolving needs of the healthcare industry. Our culture values empathy, collaboration, and continuous learning, making us a great place to work for those passionate about healthcare.

🎯 ROLE OVERVIEW

As a Digital Health Experience Strategist, you will play a pivotal role in shaping the digital health experience for our customers. Reporting to the Director of Digital Experience, you will work closely with cross-functional teams to design, develop, and implement digital solutions that enhance the overall customer journey. Your impact will be felt across the organization, as you help drive business growth and customer satisfaction.

📋 KEY RESPONSIBILITIES

• Develop customer personas and journey maps to inform digital experience design.

• Conduct user research and analysis to identify pain points and opportunities for improvement.

• Collaborate with designers, engineers, and product managers to create wireframes, prototypes, and functional specifications.

• Conduct usability testing and iterate on solutions to ensure seamless customer experiences.

• Work with data analysts to measure and report on key performance indicators (KPIs) related to digital experience.

• Stay up-to-date on industry trends and best practices in digital health experience design.

• Develop and maintain comprehensive documentation of design decisions and rationale.

• Collaborate with the content team to ensure consistency in brand voice and messaging across digital channels.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital health experience design, user research, or a related field.

• Bachelor's degree in Human-Computer Interaction, UX Design, Psychology, or a related field.

• Strong expertise in user research methods, including interviews, usability testing, and surveys.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Experience with design tools such as Sketch, Figma, or Adobe XD.

• Strong analytical and problem-solving skills, with the ability to interpret complex data and identify insights.

• Fluency in Spanish and English, with the ability to communicate effectively in both languages.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Human-Computer Interaction, UX Design, or a related field.

• Experience working in the health insurance industry or a related field.

• Knowledge of healthcare regulations and compliance.

• Familiarity with design systems and component libraries.

• Certification in UX Design or a related field.

• Experience with A/B testing and experimentation.

💰 WHAT WE OFFER

• Salary: MXN 50,000 - MXN 80,000 per month, depending on experience.

• Comprehensive health insurance for you and your family.

• Retirement plan with employer matching.

• 20 days of paid vacation per year, plus additional days for holidays and wellness activities.

• Learning and development budget to support your growth and development.

• Flexible remote work policy, with opportunities to work from home or in our Mexico City office.

• Collaborative and dynamic team environment.

👥 ABOUT THE TEAM

Our team is a group of passionate and talented professionals dedicated to improving the health experience of our customers. We collaborate closely, share knowledge, and support each other to achieve our goals. Recent wins include launching a new mobile app that has improved customer satisfaction by 25% and developing a personalized health coaching program that has resulted in significant improvements in patient engagement and outcomes.

📨 HOW TO APPLY

To apply for this role, please submit your resume, cover letter, and portfolio showcasing your work in digital health experience design. We look forward to reviewing your application and learning more about your passion for improving the health experience of our customers.

📋 Job Details

Job Type	🌐 Remote
Location	Mexico City, MX
Address	Av. Juan Salvador Agraz 130, México D.F., 11410
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Blue Cross Blue Shield
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Blue Cross Blue Shield. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.