Digital Marketing Automation Specialist - E-commerce Retail

🏢 ABOUT THE COMPANY

Old Navy is a global clothing and accessories retailer founded in 1994, with over 1,000 stores across the globe. Our mission is to democratize fashion, making great style accessible to everyone. As a leader in the e-commerce retail industry, Old Navy is dedicated to providing a fun, inclusive work environment and fostering innovation. We pride ourselves on our commitment to diversity, equity, and inclusion, and strive to create a workplace where everyone feels valued and empowered.

🎯 ROLE OVERVIEW

As a Digital Marketing Automation Specialist, you will play a critical role in driving the success of our e-commerce platform. You will work closely with our cross-functional team to design, develop, and implement marketing automation strategies that drive customer engagement and conversion. This role is responsible for analyzing campaign performance, identifying areas for improvement, and making data-driven recommendations to optimize marketing ROI. You will report to the Senior Director of E-commerce Marketing and work closely with our marketing, creative, and analytics teams.

📋 KEY RESPONSIBILITIES

* Develop and execute marketing automation campaigns across email, mobile, and social media channels to drive customer engagement and conversion.

* Analyze campaign performance metrics and provide data-driven recommendations to optimize marketing ROI.

* Collaborate with the marketing and creative teams to design and develop targeted marketing campaigns.

* Develop and maintain a deep understanding of customer behavior and preferences to inform marketing strategy.

* Work closely with our analytics team to track and measure campaign effectiveness.

* Stay up-to-date with the latest marketing automation trends and best practices, and apply this knowledge to drive innovation and improvement in our marketing efforts.

* Collaborate with the e-commerce team to optimize the customer journey and drive conversion.

* Develop and maintain high-quality documentation of marketing automation campaigns and processes.

* Identify areas for process improvement and make recommendations to the team.

✅ REQUIRED QUALIFICATIONS

* 5+ years of experience in digital marketing or a related field.

* Proven experience with marketing automation platforms (MAPs) such as Marketo, Pardot, or similar.

* Strong analytical skills and ability to interpret complex data sets.

* Excellent communication and project management skills.

* Bachelor's degree in marketing, business, or a related field.

* Proficiency in Google Analytics and other marketing analytics tools.

* Experience with SQL and data analysis a plus.

⭐ PREFERRED QUALIFICATIONS

* Master's degree in marketing or a related field.

* Certification in marketing automation or a related field (e.g. HubSpot, Marketo).

* Experience with A/B testing and experimentation.

* Familiarity with cloud-based marketing platforms and tools.

* Strong understanding of customer behavior and preferences.

💰 WHAT WE OFFER

As a Digital Marketing Automation Specialist at Old Navy, you will enjoy a competitive salary range of €60,000 - €80,000 per year, depending on experience. You will also receive a comprehensive health insurance package, a retirement plan, and 30 days of paid vacation per year. We offer a generous learning and development budget and support ongoing education and professional development. As a remote-friendly company, you will have the flexibility to work from home and enjoy a work-life balance. Our team is passionate about innovation, creativity, and collaboration, and we celebrate individuality and diversity.

👥 ABOUT THE TEAM

Our e-commerce marketing team is a dynamic and fast-paced group of professionals who are passionate about driving customer engagement and conversion. We work closely with our cross-functional teams to design and develop targeted marketing campaigns that drive business results. Our team is known for its creativity, expertise, and commitment to innovation, and we are dedicated to making Old Navy the go-to destination for fashion-conscious consumers.

📨 HOW TO APPLY

To apply for this exciting opportunity, please submit your resume, cover letter, and a portfolio of your work. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Am Bahnhofsweg 13, 10787
Salary	EUR 60,000 – 80,000 / year
Industry	General
Company	Old Navy
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Old Navy. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.