Digital Marketing Manager - Latin America Expansion

🏢 ABOUT THE COMPANY

Chipotle Mexican Grill is a fast-casual restaurant chain that was founded in 1993 in Denver, Colorado. Our mission is to cultivate a better world through food, by serving responsibly sourced, sustainably raised ingredients, cooked and prepared with integrity. With over 2,000 locations globally, we're a leader in the fast-casual segment. We're committed to creating a culture that values diversity, equity, and inclusion, and we're proud to be a great place to work. Our achievements include being named one of the Fortune 100 Best Companies to Work For, and we're a certified B Corp.

🎯 ROLE OVERVIEW

As a Digital Marketing Manager, you'll play a key role in driving our Latin America expansion, developing and executing marketing strategies to drive brand awareness and customer engagement. You'll report to our Regional Marketing Director and work closely with our cross-functional teams to ensure alignment and success. Your impact will be measured by the growth of our digital channels, customer engagement metrics, and overall brand awareness in the region.

📋 KEY RESPONSIBILITIES

Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement in Latin America.

Create and maintain marketing campaigns across digital channels, including social media, email, and paid advertising.

Collaborate with our cross-functional teams to ensure alignment and success in meeting marketing objectives.

Monitor and analyze customer engagement metrics, and provide actionable insights to inform future marketing strategies.

Develop and maintain relationships with key stakeholders, including vendors, agency partners, and internal teams.

Stay up-to-date with industry trends and best practices in digital marketing, and implement new strategies and technologies to stay ahead of the competition.

Ensure all marketing materials are translated and localized for the Latin American market.

Develop and manage the marketing budget for Latin America, ensuring effective ROI and brand awareness.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing, with a focus on Latin America.

Bachelor's degree in Marketing, Communications, or related field.

Proven track record of success in developing and executing marketing strategies that drive brand awareness and customer engagement.

Proficient in Google Analytics and Adobe Creative Cloud.

Fluent in Spanish and English, with the ability to communicate effectively with both local and global teams.

⭐ PREFERRED QUALIFICATIONS

Experience working in a fast-paced, dynamic environment, with a focus on innovation and creativity.

Familiarity with Latin American market trends and cultural nuances.

Experience working with cross-functional teams, including sales, product, and customer service.

Certification in digital marketing, such as Google Analytics or HubSpot.

💰 WHAT WE OFFER

We offer a competitive salary range of MXN 500,000 - MXN 800,000 per year, depending on experience.

We provide a comprehensive health insurance plan, including medical, dental, and vision coverage.

We offer a pension plan, with a 10% match of your salary.

We provide 20 paid vacation days per year, plus an additional 5 days for holidays.

We offer a learning and development budget, to support your professional growth and development.

We're a remote-first company, with the flexibility to work from anywhere in Mexico.

We value a positive work-life balance, and encourage our employees to take time off to recharge and relax.

We offer a collaborative and inclusive work environment, with a focus on teamwork and mutual respect.

We're committed to growth and development, with opportunities for advancement and career progression.

👥 ABOUT THE TEAM

Our team is a diverse group of creative and innovative professionals, passionate about delivering exceptional results and driving business growth. We're a close-knit team, with a focus on collaboration, open communication, and mutual respect. We're proud of our recent wins, including launching a successful new menu item and increasing our social media engagement by 300%.

📨 HOW TO APPLY

To apply, please submit your resume and a cover letter outlining your experience and qualifications. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Calle 1, Col. Insurgentes, 06100
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Chipotle
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Chipotle. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.