Digital Marketing Specialist — Remote Experience Lead

🏢 ABOUT THE COMPANY

McDonald's is one of the world's largest fast food chains, with over 38,000 locations in more than 100 countries. We were founded in 1940 by Brothers Richard and Maurice McDonald in San Bernardino, California. Our mission is to 'imagine a world where everyone has access to delicious, nutritious, and affordable food.' With a strong presence in Brazil, we strive to maintain a culture of innovation, teamwork, and customer satisfaction. Our company values include empathy, excellence, integrity, and sustainability, which have led to numerous achievements and recognition as a great place to work.

🎯 ROLE OVERVIEW

As a Digital Marketing Specialist — Remote Experience Lead, you will be responsible for developing and implementing our remote experience strategy to enhance customer engagement and loyalty. You will work closely with our marketing and customer experience teams to design and execute campaigns, analyze data, and make recommendations to improve our online presence. You will report directly to the Head of Digital Marketing and work closely with cross-functional teams to achieve our business objectives.

📋 KEY RESPONSIBILITIES

• Develop and execute comprehensive remote experience strategies to drive customer engagement and loyalty• Collaborate with cross-functional teams to design and implement campaigns, including social media, email, and content marketing• Analyze customer data and provide insights to inform marketing decisions• Work with the marketing team to create engaging content, including videos, blog posts, and social media posts• Conduct competitor analysis to stay ahead of the market• Develop and maintain relationships with external vendors and partners to support remote experience initiatives• Stay up-to-date with the latest digital marketing trends and best practices• Provide regular reporting and recommendations to the Head of Digital Marketing• Collaborate with the customer experience team to identify areas for improvement and develop solutions to increase customer satisfaction• Work with IT to ensure seamless integration with our existing systems and tools• Develop and maintain a comprehensive knowledge of our brand, products, and services

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, with a focus on remote experience and customer engagement• Bachelor's degree in Marketing, Communications, or a related field• Proven track record of developing and executing successful digital marketing campaigns• Strong understanding of data analysis and interpretation• Excellent communication and project management skills• Experience working with cross-functional teams and external vendors• Familiarity with digital marketing tools, such as Adobe Creative Cloud, Google Analytics, and social media management platforms• Certification in digital marketing, such as HubSpot or Google Analytics, is a plus

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing or a related field• 3+ years of experience in a leadership role, managing a team or project• Strong knowledge of Brazillian market and consumer behavior• Experience with customer experience design and human-centered design principles• Certification in customer experience or human-centered design

💰 WHAT WE OFFER

• Salary range: R$ 50,000 - R$ 80,000 per month• Comprehensive health insurance with a range of coverage options• Retirement plan with a company match• 15 days of paid vacation per year, plus additional holidays and sick leave• R$ 10,000 per year for learning and development budget• Flexible remote work policy, with the option to work from home or in our office• Collaborative team culture with a focus on innovation and teamwork• Opportunities for growth and professional development within the company

👥 ABOUT THE TEAM

We are a team of 20+ digital marketing professionals, working closely together to develop and execute our remote experience strategy. We are a collaborative and innovative team, with a focus on customer engagement and loyalty. We recently completed a successful campaign that increased customer engagement by 25% and are looking for someone to join our team to help us continue to grow and improve our online presence.

📨 HOW TO APPLY

To apply for this position, please submit your resume and a cover letter, highlighting your experience and qualifications. We expect to receive applications by [insert deadline] and will contact selected candidates for an interview shortly thereafter.

📋 Job Details

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.