Global Brand Manager - German Market Expansion

🏢 ABOUT THE COMPANY

Subway is a global fast-food chain founded in 1965 by Fred DeLuca and Dr. Peter Buck. With over 41,600 locations in more than 100 countries, Subway is one of the largest fast-food chains in the world. Our mission is to provide high-quality, fresh, and healthy food options to our customers. We value innovation, customer satisfaction, and sustainability. As a leader in the Quick Service Restaurant industry, we have achieved numerous awards and recognitions for our commitment to quality and customer experience.

🎯 ROLE OVERVIEW

As the Global Brand Manager - German Market Expansion, you will be responsible for driving the growth and development of the Subway brand in Germany. You will work closely with the marketing team to create and implement effective marketing strategies, monitor market trends, and analyze consumer behavior. Your role will be to ensure the brand's messaging and identity are consistent across all channels and mediums, and to build strong relationships with internal stakeholders, franchisees, and suppliers.

📋 KEY RESPONSIBILITIES

Develop and implement a comprehensive marketing strategy for the German market, aligned with the global brand direction.

Monitor market trends, competitor activity, and consumer sentiment to inform marketing decisions.

Collaborate with the marketing team to create engaging content, campaigns, and promotions.

Work closely with franchisees and suppliers to ensure brand consistency and quality standards.

Analyze campaign results and provide insights to inform future marketing strategies.

Stay up-to-date with industry trends and best practices, and apply knowledge to improve marketing effectiveness.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in marketing, preferably in the food industry.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven track record of developing and executing successful marketing campaigns.

Excellent communication and project management skills.

Experience working with cross-functional teams and external partners.

Familiarity with market research tools and analytics software.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing or a related field.

Certification in digital marketing or a related field.

Fluency in German and English.

Experience working in a global marketing team.

💰 WHAT WE OFFER

Competitive salary range of 55,000 - 75,000 EUR per year.

Comprehensive health insurance and retirement plan.

20 days of vacation per year, plus 13 days of public holidays.

Annual learning and development budget of 1,000 EUR.

Flexible remote work policy, with regular team meetings and check-ins.

Opportunities for career growth and professional development.

👥 ABOUT THE TEAM

Our marketing team is a tight-knit group of experienced professionals who are passionate about the Subway brand and committed to delivering exceptional results. We work collaboratively, sharing ideas and expertise to drive business growth and customer satisfaction. Our team is made up of creative problem-solvers, data analysts, and brand enthusiasts who are dedicated to making Subway the go-to fast-food chain in Germany.

📨 HOW TO APPLY

To apply for this role, please submit your resume and a cover letter outlining your relevant experience and qualifications. We look forward to hearing from you!

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Bahnhofsplatz 2, 10117
Salary	EUR 55,000 – 75,000 / year
Industry	General
Company	Subway
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to Subway. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.