Global Digital Marketing Operations Manager - E-commerce and Omnichannel Platforms

🏢 ABOUT THE COMPANY

McDonald's is the world's largest fast-food chain, founded in 1940, with a mission to serve quality food to our customers. With over 21000 locations in more than 100 countries, McDonald's is a great place to work, where diversity and inclusion are core values. Our company's culture emphasizes teamwork, customer satisfaction, and employee growth.

🎯 ROLE OVERVIEW

As a Global Digital Marketing Operations Manager, you will play a key role in overseeing the development and implementation of e-commerce and omnichannel marketing strategies for McDonald's. You will report directly to the Head of Digital Marketing and work closely with cross-functional teams to drive growth and customer engagement. Your work will directly impact the success of McDonald's digital transformation and customer experience.

📋 KEY RESPONSIBILITIES

• Develop and execute global digital marketing operations strategies to drive e-commerce and omnichannel growth.

• Collaborate with cross-functional teams to integrate digital marketing efforts with existing systems and processes.

• Analyze customer data and market trends to identify opportunities for growth and improvement.

• Implement and maintain digital marketing operations processes and tools to ensure efficiency and scalability.

• Develop and manage global digital marketing budgets to ensure alignment with business objectives.

• Collaborate with stakeholders to develop and deploy marketing campaigns, ensuring alignment with brand guidelines and customer experience objectives.

• Stay up-to-date with industry trends and best practices, and apply knowledge to improve digital marketing operations and customer experience.

• Lead and manage a team of digital marketing operations specialists, providing guidance and support to ensure successful execution of digital marketing strategies.

• Develop and maintain relationships with key stakeholders, including suppliers, partners, and internal teams.

• Stay up-to-date with regulatory requirements and ensure compliance with McDonald's policies and procedures.

✅ REQUIRED QUALIFICATIONS

5+ years of experience in digital marketing operations, preferably in the fast-food or retail industry.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven track record of successful execution of digital marketing strategies and operations.

Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.

Excellent communication and project management skills, with the ability to lead and manage cross-functional teams.

Proficiency in digital marketing tools and platforms, including Adobe Marketing Cloud, Google Analytics, and social media advertising.

⭐ PREFERRED QUALIFICATIONS

Master's degree in Marketing, Business Administration, or a related field.

Certification in digital marketing or a related field, such as Google Analytics or HubSpot.

Experience with e-commerce and omnichannel platforms, including loyalty programs and customer engagement tools.

Familiarity with cloud-based software and infrastructure, including Amazon Web Services (AWS) or Microsoft Azure.

Fluency in multiple languages, preferably including English, German, and/or Spanish.

💰 WHAT WE OFFER

We offer a competitive salary range of €50,000 - €80,000 per year, depending on experience.

We provide a comprehensive benefits package, including health insurance, retirement plan, and vacation days.

We offer a generous learning and development budget, to support your growth and professional development.

We prioritize work-life balance and offer flexible remote work options, with regular check-ins and collaboration with our team.

We value diversity and inclusion and strive to create a culturally sensitive and respectful work environment.

👥 ABOUT THE TEAM

Our digital marketing team is a dynamic and collaborative group of professionals, passionate about driving customer growth and engagement. We work closely with cross-functional teams to ensure seamless execution of marketing strategies and operations. Our recent wins include the launch of a successful e-commerce platform and the development of a robust loyalty program.

📨 HOW TO APPLY

Please submit your application, including your resume and a cover letter, to [insert contact email or link to application portal]. We expect to respond to all applications within 2-3 weeks.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, DE
Address	Musterweg 14, 12345
Salary	EUR 50,000 – 80,000 / year
Industry	General
Company	McDonald's
Valid Until	2026-09-14

📨 How to Apply

Submit your updated CV and a brief cover letter to McDonald's. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.