Regional Digital Marketing Manager for Mexico Expansion

🏢 ABOUT THE COMPANY

Family Dollar is a leading American discount retailer that operates over 8,000 stores across the United States and internationally in Mexico. Founded in 1987 by Peter S. Buck and William A. Franzia as a subsidiary of Dollar Tree, Inc., Family Dollar aims to provide high-quality products at affordable prices, serving millions of customers every week. Our mission is to make a positive impact on the communities we serve by offering convenient and affordable shopping experiences.

With over 8,000 employees, we operate with a strong emphasis on collaboration, innovation, and customer satisfaction. Our employees are the key to our success, and we strive to create a culture of inclusivity and growth.

🎯 ROLE OVERVIEW

As Regional Digital Marketing Manager for Mexico Expansion, you will be responsible for leading the development and implementation of our digital marketing strategy across Mexico, driving brand awareness, customer engagement, and sales growth. You will report directly to the Director of Marketing, Americas and work closely with our cross-functional teams, including IT, E-commerce, and Supply Chain.

Your key objective will be to enhance our online presence, improve customer experience, and optimize marketing ROI. You will be responsible for managing budgets, resources, and timelines to achieve business objectives.

📋 KEY RESPONSIBILITIES

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and sales growth across Mexico.

• Collaborate with the E-commerce team to optimize the online shopping experience, improve website usability, and enhance mobile app functionality.

• Manage and execute social media campaigns to engage with customers, build brand loyalty, and increase online sales.

• Analyze customer behavior and purchase patterns to inform marketing strategies and optimize ROI.

• Develop and manage relationships with external partners, including agencies, vendors, and suppliers.

• Oversee and manage the development and implementation of marketing automation tools and systems.

• Conduct market research to identify emerging trends and best practices in digital marketing.

• Collaborate with the Creative team to develop engaging content, including videos, images, and copy.

• Manage and analyze marketing metrics to measure campaign success and ROI.

• Develop and maintain digital marketing budgets, forecasts, and resource plans.

• Provide strategic guidance and support to the marketing team on digital marketing initiatives.

✅ REQUIRED QUALIFICATIONS

• 5+ years of experience in digital marketing, preferably in a retail or e-commerce environment.

• Bachelor's degree in Marketing, Business Administration, or related field.

• Proven track record of developing and executing successful digital marketing strategies that drive sales growth and brand awareness.

• Strong knowledge of digital marketing tools, including social media platforms, email marketing software, and marketing automation systems.

• Excellent analytical and problem-solving skills, with the ability to analyze complex data and develop actionable insights.

• Strong communication and project management skills, with the ability to collaborate with cross-functional teams and external partners.

• Proficient in Microsoft Office, including Excel, PowerPoint, and Word.

• Fluency in Spanish and English (written and spoken).

• 2+ years of experience in a leadership or management role.

⭐ PREFERRED QUALIFICATIONS

• Master's degree in Marketing, Business Administration, or related field.

• Experience with e-commerce platforms, including Shopify, Magento, or Salesforce Commerce Cloud.

• Certification in digital marketing, such as Google Analytics, HubSpot, or Hootsuite.

• Experience with marketing automation tools, including Marketo, Pardot, or Eloqua.

• Familiarity with data analytics and business intelligence tools, including Tableau, Power BI, or Google Data Studio.

💰 WHAT WE OFFER

At Family Dollar, we offer a competitive salary range of 500,000 - 800,000 MXN per year, based on experience.

We also offer a comprehensive health insurance plan, including medical, dental, and vision coverage.

Our 401(k) retirement plan includes a company match and employee contributions.

We offer 15 paid vacation days per year, plus 10 paid holidays.

We invest in our employees' growth and development through a dedicated learning and development budget.

We offer a remote or hybrid work policy, with flexible work arrangements to support work-life balance.

Our team culture is built on collaboration, innovation, and customer satisfaction.

We offer growth opportunities within the company, with a strong emphasis on employee development and career advancement.

👥 ABOUT THE TEAM

Our digital marketing team is a dynamic and passionate group of professionals who are dedicated to driving business growth and customer engagement.

We work closely with our cross-functional teams to develop and execute marketing strategies that drive sales growth and brand awareness.

Our team is passionate about using data and analytics to inform our marketing decisions and optimize ROI.

We have a strong focus on collaboration, innovation, and customer satisfaction, and we strive to create a culture of inclusivity and growth.

📨 HOW TO APPLY

If you are a motivated and experienced digital marketing professional with a passion for driving business growth and customer engagement, please submit your resume and cover letter to [insert contact email or link to application portal]. We look forward to hearing from you!

Please allow 5-7 business days for our team to review your application.

📋 Job Details

Job Type	🌐 Remote
Location	Remote, MX
Address	Calle 123, Colonia Lomas de Chapultepec, Mexico City, Mexico, 11000
Salary	MXN 50,000 – 80,000 / year
Industry	General
Company	Family Dollar
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Family Dollar. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.