Senior Digital Experience Strategist, Latin American Markets

🏢 ABOUT THE COMPANY

Allstate is one of the largest publicly traded insurance companies in the United States and the second-largest insurance company in Mexico, providing a wide range of insurance and financial services to millions of customers. Founded in 1931, our mission is to be the most customer-centric and trusted insurance company in the Americas. With a strong commitment to our values of integrity, customer focus, and diversity, we strive to be a great place to work.

🎯 ROLE OVERVIEW

As a Senior Digital Experience Strategist, you will play a critical role in shaping the digital experience of our customers across Latin American markets. You will work closely with cross-functional teams to develop and implement digital strategies that drive customer engagement, loyalty, and growth. This is a remote opportunity, and you will report directly to the Director of Digital Experience. Your work will have a significant impact on the company's bottom line and will contribute to our goal of becoming the most customer-centric and trusted insurance company in the Americas.

📋 KEY RESPONSIBILITIES

Develop and execute digital strategies that drive customer engagement, loyalty, and growth across Latin American markets.

Collaborate with cross-functional teams, including marketing, product, and technology, to ensure seamless execution of digital initiatives.

Conduct customer research and analysis to inform digital strategy and product development.

Design and develop customer personas and journey maps to guide digital experience enhancements.

Work with the data analytics team to track key performance indicators (KPIs) and measure the success of digital initiatives.

Stay up-to-date with industry trends and emerging technologies to inform innovative digital solutions.

Develop and maintain relationships with key stakeholders, including senior leadership and external partners.

✅ REQUIRED QUALIFICATIONS

8+ years of experience in digital strategy, marketing, or a related field.

Bachelor's degree in Marketing, Business Administration, or a related field.

Proven track record of developing and executing successful digital strategies that drive customer engagement and growth.

Excellent communication and project management skills, with the ability to collaborate with cross-functional teams.

Experience working with data analytics tools and platforms, such as Google Analytics or Adobe Analytics.

Familiarity with emerging technologies, such as AI, machine learning, or blockchain.

⭐ PREFERRED QUALIFICATIONS

Masters degree in Marketing, Business Administration, or a related field.

Experience working in the insurance or financial services industry.

Fluency in Spanish and/or Portuguese, in addition to English.

Certifications in digital marketing, such as Google Analytics or HubSpot.

💰 WHAT WE OFFER

We offer a competitive salary range of 500,000 - 800,000 MXN per year, depending on experience.

We also provide a comprehensive benefits package, including health insurance, retirement plan, and vacation days.

In addition, we offer a generous learning and development budget to support your professional growth and development.

As a remote employee, you will have the flexibility to work from anywhere in Mexico or Latin America.

Our team is a collaborative and dynamic group of professionals who are passionate about making a difference in the lives of our customers.

We offer a growth path for ambitious individuals who want to take on new challenges and responsibilities.

👥 ABOUT THE TEAM

Our team is a close-knit group of digital strategists, marketers, and product managers who are passionate about creating exceptional customer experiences.

We work closely together to develop and execute digital initiatives that drive customer engagement and growth.

We are a fast-paced and dynamic team that thrives on creativity, collaboration, and innovation.

📨 HOW TO APPLY

To apply, please submit your resume and a cover letter that outlines your experience and qualifications for this role.

We expect to respond to all applicants within 2 weeks of receiving their application.

📋 Job Details

Job Type	🌐 Remote
Location	Mexico City, MX
Address	Av. Paseo de la Reforma 123, 11500
Salary	MXN 500,000 – 800,000 / year
Industry	General
Company	Allstate
Valid Until	2026-09-15

📨 How to Apply

Submit your updated CV and a brief cover letter to Allstate. Applications are reviewed on a rolling basis. Only shortlisted candidates will be contacted within 2 weeks of applying.